Reputation management plays a very important role in the continuing success of a website or online business whether it is big or small. The following are the top principles you need to know:
1. You must tell the truth.
A customer who finds out that you have lied vanishes, never to return. Like if you lie to a writer, the best you can hope for is for them never to mention you again. More likely, you will be publicly as a pilloried website or company which is not credible and can’t be trusted.
The simplest and easiest way to create and maintain a good branding and credible online reputation is to promise a high-quality product or service and then to make the goods consistently well.
3. Set up your generosity bank.
In time of recession, your public will excuse a good amount if you have previously cost sufficiently in building a good online reputation. All reputations are liable, but the stronger your business frame work, the more difficult it is to knock you down.
4. Know your messages.
You must agree and prioritize them, make sure that everybody knows them and be certain that they pervade every communication with the outside world.
5. Be led from the top
You must know that it is not enough that the most senior management is simply aware of your reputation management services and scheming. Unless they purchase into it ultimately and with faith and confidence, it will not work.
6. You need to plan.
Reputation management companies are like walk in park and more cost-effective if performed in an organized way which is in accordance to a pre-determined technique.
7. You have to plan for the worst.
The easiest way to turn a small problem into a major disaster is not to know how to manage it well. In every area of your operation, you must ask what could happen that would be the most detrimental to your reputation. Then, you have to plan for the worst case scenario.
8. You have to test, rehearse and revise.
Test every area of your crisis strategy carefully. Make sure that everyone knows what their role is and is confident in putting the plan into action. Keep revising the plan in the light of your rehearsal findings until you know that it will work. Then re-test and update the plan as frequently as is sensible, but never less than yearly.
9. Have own your crisis plan.
Somebody has to take charge and they have to be recognized and accepted as such from the beginning. If the chief executive is not happy to follow your lead, the worst time to discover is when your reputation relies upon their immediately following your guidance.
10. You must know your limitations.
If you are not skilled in reputation management agency, it is wise to hire somebody who is. You would not hand over the company’s financial or legal affairs to a well-meaning newbie and a dented online reputation will kill a business faster than any court trial or financial crisis.